BRAIN 2.0

Sports Technology

PLAYBACK

You PLAY, we BACK.

PLAYBACK is a solutions aggregator for the sports ecosystem. We reduce financial and operational burdens across players, clubs, venues, academies, and scouts through partnerships, proprietary software, and AI-powered tools.

Unlike single-feature point solutions, PLAYBACK aggregates the infrastructure grassroots and semi-professional sports organisations need — saving them from stitching together half a dozen separate vendors.

Who PLAYBACK serves

Players

Tools that remove friction from the day-to-day — finding pitches, tracking development, building visibility.

Clubs

Operational software that consolidates admin, membership, communications, and coaching into a single stack.

Venues

Booking, scheduling, and yield-management tooling via partnerships and aggregation across the market.

Academies

Athlete development programmes, curriculum management, and performance tracking.

Scouts

Data, video, and scouting infrastructure to help identify and evaluate talent at scale.

Multi-award-winning

Global Business Excellence Awards
UK StartUp Awards
PSG Lab

+ 7 more industry awards